In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don't bury your prospects or customers with too many messages. … [Read more...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. … [Read more...]