I'm proud to share an update about a recent advancement to our email infrastructure. We now adopt a new technology called DMARC, which stands for "Domain-based Message Authentication, Reporting & Conformance." It is a new and emerging email … [Read more...]
2 Ways to Strengthen Relationships with Email
Earlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to that … [Read more...]
Three Pillars of Email Deliverability, Free Webinar
You may have caught Joe Manna's great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not "peeing in the (email server) pool." Email deliverability has clearly been a hot … [Read more...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. … [Read more...]
5 Tips for Better Email Marketing
Infusion users send a lot of email. By "a lot" I mean over 250,000,000 messages in 2007! We've worked hard here at infusion to build the technological infrastructure and to establish the relationships in the email deliverability industry to get our user's … [Read more...]