You may have caught Joe Manna's great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not "peeing in the (email server) pool." Email deliverability has clearly been a hot … [Read more...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2
In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don't bury your prospects or customers with too many messages. … [Read more...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. … [Read more...]