A few weeks ago we had the 2008 Infusion User’s Conference held in Scottsdale, Arizona. It was AWESOME! This is the third year we have held the conference and it was great to reconnect with old friends/customers and meet so many new members of the Infusion family. Small business and entrepreneur uber-guru Michael Gerber was the keynote speaker on the second day. It was great to be inspired by Michael again. He was a keynote speaker last year too. I have also had the great personal benefit and pleasure of having attended an In the Dreaming Room session with Michael early last year held in Napa Valley, California. Listening to Michael again at the conference reminded me of many of the things I learned in the Dreaming Room.
The experience literally changed my life.
I attended the Dreaming Room with Scott Martineau, the founder of Infusion and our Vice President of Product Management and David William Lee, our Vice President of Marketing. Michael introduced us to the concept of “intentional dreaming” and he startled me out of my state of relative sleep to see things completely diferently. I actually “woke up” from my day-to-day state of “waking sleep” to really, intentionally dream and discover the meaning of what I am doing personally, and what we are doing at Infusion.
Michael’s Dreaming Room changed Infusion also. Scott, Dave and I came back from the Dreaming Room with our minds blown. We felt like we were in a different universe with regard to thinking bigger and with more meaning than we ever had before. We returned to the office with a new sense of purpose. A few months after the three of us went to the Dreaming Room, our President Clate Mask and Sam Blackham our Director of Finance attended an In the Dreaming Room session with Michael. Same result!
As the leaders of Infusion we all put our heads together and re-tooled our company, particurally with regard to the meaning of why were building Infusion to serve small businesses. Clate later created our Dream, Vision, Purpose and Mission as follows:
Revolutionize the way small businesses drive and manage their growth.
Infusion will be THE sales and marketing software program small businesses use to grow their companies quickly and profitably.
Liberate and empower small businesses and their employees so they can enjoy doing business, wow their customers and better serve their families and communities
To create the leading sales and marketing software program for small business that is easy to use and powerful enough to turn small businesses into big businesses.
It is not hard to see our focus and commitment to small business. We sometimes say that we are “stubbornly small business.” Michael taught us how to intentionally dream and it has made a tremendous difference, both for me personally and for Infusion. I can’t recommend the Dreaming Room highly enough. Thanks, Michael.