I'm proud to share an update about a recent advancement to our email infrastructure. We now adopt a new technology called DMARC, which stands for "Domain-based Message Authentication, Reporting & Conformance." It is a new and emerging email … [Continue reading]
2 Ways to Strengthen Relationships with Email
Earlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to … [Continue reading]
Marketing to ‘You’ or ‘It’
As marketers, we know it’s important to build relationships. To underscore this point, I want to share a meaningful example from a great book, Social Intelligence: The New Science of Human Relationships, by Daniel Goleman. Goleman explains how … [Continue reading]
Never Compromise the Q: Quality
I love to discover new ways of thinking. For years I have balanced three tradeoffs in software development: Fast, Cheap and Good. Pick only two of the following: Build software fast Build software inexpensively Build software with high … [Continue reading]
Make Yourself Uncomfortable
When you hear the word “uncomfortable”, what comes to mind? I’m guessing you have thoughts or feelings with some sort of negative connotation associated with the concept of being uncomfortable. I know that is exactly how I used to feel about being … [Continue reading]
33 Great Books Marc Chesley Read in ’09
A couple of weeks ago, I wrote down some personal objectives for 2010. I originally resolved to read 20 books in 2010. At the time, it seemed like a reasonable goal. I figured that if I read two books a month and gave myself a little wiggle room I … [Continue reading]
Solid State Drives (SSDs) and the Business Owner
I love SSDs! Solid-State Drives or SSDs are storage devices that use solid-state memory to store data instead of spinning hard disks. The SSD is quickly replacing the older-style spinning hard disks that almost everyone has in their computers right … [Continue reading]
Geek Week: Tech Advancements @ Infusionsoft
This last year has been one of the best years ever for Infusionsoft technology! During 2009, we tackled many problems that have nagged us for a while and delivered better-than-expected results. The biggest thing we did this year was to strengthen … [Continue reading]
Band Practice
A few weeks ago, I was asked to join a band! I have been playing the guitar since I was 9 years old and I love jamming-out to ‘80s rock. Here is a little taste of the glory as I shredded the National Anthem on my Charvel guitar earlier this year. I … [Continue reading]
Three Pillars of Email Deliverability, Free Webinar
You may have caught Joe Manna's great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not "peeing in the (email server) pool." Email deliverability has clearly been a … [Continue reading]