Email Marketing

DMARC & Infusionsoft

February 2, 2012

I’m proud to share an update about a recent advancement to our email infrastructure. We now adopt a new technology called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance.” It is a new and emerging email authentication protocol which helps both email senders and receivers prevent against domain spoofing and phishing.

DMARC provides a method for receivers to identify and take action against spoofing attempts, by utilizing the already widely-adopted authentication protocols of DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). Since this new DMARC protocol does not require any new technologies (just requires DNS record updates) it makes this a promising tool to become widely adopted by both email senders and receivers. [Read more…]

2 Ways to Strengthen Relationships with Email

August 5, 2011

Earlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to that post.

Here are two examples for how marketers can strengthen their relationships with prospects and customers through email. [Read more…]

The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2

October 20, 2008

In part two of my series on e-mail marketing and spam, I build upon the points I made in part one . Don’t bury your prospects or customers with too many messages. [Read more…]

The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1

October 8, 2008

I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. This customer even checks the box on the form indicating that they want to receive future marketing communications from the seller. An opt-in email confirmation is sent out and the customer promptly confirms their email address and opt-in status. small business digital marketing Infusionsoft records everything including the opt-in confirmation with the original web form, IP address and time stamp data. [Read more…]