I'm proud to share an update about a recent advancement to our email infrastructure. We now adopt a new technology called DMARC, which stands for "Domain-based Message Authentication, Reporting & Conformance." It is a new and emerging email … [Read more...]
2 Ways to Strengthen Relationships with Email
Earlier this year, I shared with you my take on the poignant advice from Daniel Goleman on human relationships and how marketers treat their prospects and customers. If you haven’t read my previous blog post, you should, as this is a follow-up to that … [Read more...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2
In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don't bury your prospects or customers with too many messages. … [Read more...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. … [Read more...]